Real Estate Signs Are Effective Marketing Tools | 101britney.com

Dollar for dollar, it is hard to beat real estate signage in terms of effectiveness of delivering a meaningful marketing message to the audience that matters most. This is true because the buyer that is most likely to be interested in a home or commercial building is already local to the area, and is likely to see and interact with such signs. Contrast this to national television advertising which blankets the nation with an ad that will be seen by millions of people who are not qualified buyers because they are just too far away. The same is more true for Internet users who are located all over the world. If you are marketing a residential home in a quiet neighborhood in suburban USA, an Internet banner ad seen by a million people in South America is not likely going to find you a buyer.

Real estate signage can be simple, or it can be involved. The classic configuration consists of a metal frame driven into the ground with metal or sturdy plastic ?for sale? signs held in place on the frame. The signs should be visible from both sides with lettering large enough to be seen from a distance. Some modern signs feature compartments that hold supplementary information such as brochures and advertising hand outs. A new trend in real estate signage is now emerging. The idea is to leverage the ubiquity of mobile phones by advertising special phone numbers on the signs that features recorded messages that provide additional information about the subject property. Passersby can call that number and have their most common questions about a property answered for them on the spot 24 hours a day. More info: real estate signs Davie

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