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Monday, September 24, 2012

Switched On: The iPod's modern family

Each week Ross Rubin contributes Switched On, a column about consumer technology.

If you bet that Apple was going to turn the square, occasionally wrist-strapped iPod nano into a MOTOACTV-like watch that would provide a glanceable window into iPhone apps, you lost. Clearly, Apple could have gone that route. It teased in the last generation with an expanding selection of watch faces and used this generation to add Bluetooth and enable a thinner design via the new Lightning connector. Nevertheless, Apple decided to forgo the embryonic smartwatch market. Indeed, it returned to the larger, longer iPod nano school of yore, but with the single-button design of its iOS mobile devices complementing a multitouch interface.

The watch faces may be gone, but the new iPod nano regains the ability to play video while retaining photo display and Nike+ integration. It has become the equivalent of the lineup's feature phone, albeit with a better user interface. Examined in context, the new clip-free iPod nano looks more at home as a midrange option between the tiny iPod shuffle and the now larger iPod touch.

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Filed under: Cellphones, Handhelds, Tablets, Wireless